Cultural And Creative Industries Perspective Of Fast Fashion Brand Study

From traditional agriculture,industry,the development of modern tertiary(services),the production structure of human society is gradually changing.With a new industry model-cultural and creative industries to produce,which means the global transformation of economic structure.Cultural and creative ideas and products with the pace of globalization to enter every corner of human life,affecting the entire community ecology Construction.From the development trend of the global economy can be predicted that the future will be the integration of cultural and creative industries century,culture,science and technology,the economy will be increasingly enhanced,culture and creativity to improve the economic effects will be a major force.Our strong support for cultural and creative industries,in line with the direction of the world economy.Clothing cultural and creative industries belong to a category of cultural and creative industries,have broad prospects for development in the new situation of the economy.Income levels in China at this stage compared to people in developed countries presented polarized social structure to M-type presentation.This means that,in the case of middle class accounted for most of the proportion of the population of China,the main consumer gradually tilted to the middle class,consumption levels are also twists and turns the linear presentation,that is,from cheap to expensive luxury goods over quickly.Since the formation of the social structure,so cheap while changing fashion,style and wealth rise fast fashion brand,which has become China's garment industry at this stage to refer to one of the most powerful way of clothing culture and creative industries.This article will be under this background,in the first part of doing collect literature,summarized,discussed: First,the theory of cultural and creative industries analysis start by cultural and creative industries essence,connotation,aesthetic principles and other issues discussed,finishing Related knowledge of cultural and creative industries;Secondly,fast fashion industries are analyzed background main fast fashion industry,causes and other issues,and a brief summary of the development model of fast fashion industry;again,to explore the cultural and creative industries and fast fashion relations industry,cultural and creative industries on fast fashion industry and so on.Theoretical Study places before the second part of the basis,to explore the practical application of the theory of cultural and creative industries issues in the fast fashion industry: the separately by ZARA,H & M,UNIQLO fast fashion brand of the Big Three,for aesthetic principles,essential attribute,culture applied research shows,route of industrialization.The third part by previous research put forward some suggestions on the development of China's fast fashion industry.