Common Commercial Housing Pricing Methodolog Study

Real estate is under rapid development in China, but only for a short time by now. Meanwhile, commercial housing price changes quickly, with intense supply&demand gaming, and in the dynamic process of seeking for stable market equilibrium. How to face with market changes, adapt to the impact of macroeconomic policies on the property market, as well as win the survival and development space in the market competition through scientific and reasonable product pricing, becomes the issue that real estate developers must be earnestly dealt with.Focused on the existing problems in WH company previous project pricing, with theoretical research for common commercial pricing mechanism, pricing influential factors, pricing methodology etc., based on the market data of common commercial housing in the city where WH company located, as well as adopting cost-oriented pricing, statistical linear regression model and DEA model as the basic pricing methodology, this article measures and calculates pricing for projects to be development by WH Company, and the result is testified to meet with market trends and actual status of the project case. As per the calculation and analysis in the article, pricing methodology integrated with the qualitative analysis and quantitative analysis has been established, which helps to optimize information collection, competitive analysis, model measurement and calculation, pricing determination etc. working process in WH company common commercial housing projects pricing, and finalize more scientific and standard pricing working mechanism, thus to make the WH company pricing determination mechanism more objective, accurate, reasonable, and has vital practical significance for WH company future project development and sales.