Competition Strategy Research Of PengYi

Peng Yi is an application delivery network solutions for the main business of privateenterprises, was founded in2008, and in2008became the world’s leading service provider ofapplication delivery network provider Array Networks gold medal in Southern Chinathegovernment industry application delivery products and services, has set foot in taxation,public security, social security, transport, land, health care, education and other industries andfields of application delivery network construction. With the market and competitionincreasingly fierce the Peng Yi in the course of development in recent years encountered thefollowing four aspects:First: business growth bottleneck. Single product sales, application delivery solutions forload balancing, business growth is relatively slow;: service management failure. Thecompany’s technology and service solutions, lack the ability to establish a sound servicesystem; Third: the lack of human resources. The relatively rapid development of the company,sales and technical staff reserves is very limited, companies need to establish a comprehensivehuman resources system; Fourth: the integration of external resources. How can externalresources into the company’s resources, thereby enhancing the company’s businessdevelopment. The above problem has seriously hampered the Peng Yi to achieve scientific,sustainable and rapid development.Based on the strategic management theory, the use of external analysis PEST model andPorter’s five forces model for the external environment, the market environment, and internalresources, capabilities and core competitiveness of the Peng Yi, combined with theadvantages and disadvantages of and opportunities and threats facing the status quo of thePeng Yi SWOT analysis of the strategic positioning of the Peng Yi, strategic choices andimplementation of the strategy proposed Peng Yi differentiation focus strategy of choice, toenhance Peng the core competitiveness of-technology companies to provide usefulsuggestions.Peng Yi from marketing management, service management, human resources and theestablishment of strategic alliances four aspects of policy to protect the smoothimplementation of the differentiation focus strategy. Provide direction and guidance for thedevelopment of the Peng Yi, but also to provide a reference for other small and medium-sizedtechnology companies.