The Strategic Positioning Analyses Of A Small Startup Enterprise Chengdu Sonviler Table&Kitchen Supplies Center

Under the background of stimulating domestic demand, fostering of electronic commerce, all-time entrepreneurial opportunity and enthusiasm, many new established small enterprises like bamboo shoots after a spring rain appeared. However, a lot of new established small businesses founded that the founding speed of enterprises is far quicker than market consumption increases, therefore, the survival pressures and thirst for profits are becoming worse and worse in the malignant competition, how to find the market space and kind development has become a big issue that a lot of new established small enterprise must face the choose.The application of "The Strategic Positioning Analyses of a Small Startup Enterprise Chengdu Sonviler Table&Kitchen Supplies Center" as its core proposition, relying on its own enterprise "Chengdu Sonviler Table&kitchen supplies center" for its case carrier. Analyses is according to the environmental protection, SWOT analysis of enterprise, industry analysis, strategic positioning. Meanwhile, the writer put forward the diver agency position of newly innovated enterprises and electronic commercial business development positioning scheme via learning quantities of theorized knowledge and research methods and by the supporting of classical strategic management theories, aiming to innovate a reasonable, effective and overall cognition and evaluation method to the strategic management towards them.Depend on the analysis and discussion of the case in strategic positioning, target market positioning, product positioning, channel of electronic business affairs establishment etc. The main innovation points are summarized. Draw in the operating position selection mainly rely on access to employees on the basis of identification, to personalized customer service, partnership to promote supply system innovation. According to different consumer groups to provide different types of products but also to affordable prices and environmental safety as the positioning of target market selection, interest demands on benefits and safety. Although as market challenger marketing strategy, but in the electronic commerce the main channel positioned on the channel selection can effectively avoid competition and may lead to the forefront of the industry. The profit model is mainly based on the classification distribution margins and e-commerce sales profit.In the results and conclusion part, the writer first analysis and discuss the case carrier in the aspects, such as, strategic positioning, target market positioning, product positioning, and the establishment of channel of electronic commerce business affairs and then summarized the main innovation points. At last, the shortcomings of the thesis are also arranged and analyst, further efforts should also be made to explore in the future research work and focus point.