The Research Of The Impact That Corporate Environmental Marketing On Corporate Groeth

Since the reform and opening up of China, Chinese economy has been rapid development, the market economic system gradually developed and perfected, the Chinese enterprises have been in the continuous development and progress too, however, the rapid development of the economy also makes our country that is facing a growing number of environmental problems. In recent years, the climate disasters become more and more serious and frequent, the emerging dust, haze, acid rain and other climate phenomena community have made people start to focus on environmental issues, and environmental protection has been an important task to be implemented. Enterprises are the main source of environmental problems, air and water waste ballast and other pollutants is discharged by enterprises, the progress and development of enterprises along with the worsening environmental problems,Therefore,the urgent protection of the environment, the implementation of environmental marketing strategy has also become an important way for all enterprises to achieve environmental and economic development. In the process of growth and development of enterprises, if the performance of the environmental protection obligations can have a certain impact on business growth to become the focus of attention of all enterprise In this context, make the listed companies in China as the object of study, to explore whether there is a relationship between environmental marketing and business growth, if there is a relationship, the relationship are the mutual checks or mutually reinforcing relationship problem.The article mainly includes two parts with theoretical and empirical research. In the theoretical research part, the author read and studied a large number of literature about the environmental marketing, green marketing and corporate growth, so made comprehensive review and summarize concepts and basic theory of marketing and business growth on them, based on the stakeholder theory classified and extraction of the relevant variables, defined connotation measure of environmental marketing and business growth, the connotation of environmental marketing including cleaner production processes, recycling and environmentally friendly consumption-led; the connotation of business growth including the profitability of the business, scale expansion capabilities and operational capabilities. Arrange research literature of the relationship between environmental marketing and business growth to lay the foundation for the following empirical research,In empirical research, articles tade Chinese companies for example, analysised the characteristics of each variable and the relationship of environmental marketing and corporate growth, calculated the environmental marketing and growth score of sample corporate, put forward the hypothesis of this paper, explored the impact of the three dimensions of environmental marketing and three dimensions of business growth by correlation and regression analysis, carried out the inspection on the assumption that the put forward by by the article.The results show that corporate environmental marketing behavior is positively correlated with the profitability of the business scale,expansion capability, not related to the business operations capability, cleaner production processes, recycling situation is positively correlated with the profitability of the business, working ability, is related to environmental consumption-led corporate profitability positively correlated, the green consumerism leading is positively correlated with business profitability. In response to the research results of the article, putting forward the related recommendations to the production and business activities in the future of the our country enterprises, aimed at providing inspiration for the sustainable development in the future of our country enterprises.In the course of the study, the article uses a literature study and mathematical statistics, summary of relevant literature knowledge, to improve the theoretical height of the article, and then the use of descriptive statistics, correlation analysis, regression analysis, to study the correlation between environmental marketing and business growth,The content innovation of the article lies in building environment variable measure of marketing system, and select3-year average longitudinal data indicators,to avoid subjectivity of static data; research perspective on innovation is exploring business growth from the perspective of environmental marketing quantitative analysis, that is more objective and real, to provide a theoretical basis for China’s listed companies on the issue of environmental protection in the future production and business activities...