Study On Analysis Of Product Quality Situation And Promotion Strategy In Jiangxi Province

At present, market competition has become increasingly fierce。The focus of competition is not only the price and quantity but the quality and service. Quality will directly affect the survival of enterprises and the country’s image. And it has gradually become the core strength of the competition in the market. Therefore, to improve product quality has become an intrinsic need for transformation of economic development, to meet the interests of the people, and enhance the comprehensive national strength. Jiangxi Province as the central provinces and cities, is from extensive to intensive. The overall quality has become an important issues that restricting the healthy and rapid development in Jiangxi Province. Through the analysis of the status of product quality in Jiangxi Province to identify Jiangxi product quality behind the deep-rooted problems and explore the countermeasures to improve the level of quality in Jiangxi Province has practical significance to the rise of the green of Jiangxi.This article uses some methods, such as literature reading method, social research, case studies and comparative research method. First of all, the article has conducted in-depth analysis of the product quality in Jiangxi Province and identified six issues:quality of the working mechanism is not perfect; the quality and safety problems are still prominent; inadequate investment in quality control; quality inspection institutions seriously lags behind the quality of enterprise competitiveness is not strong; weak management infrastructure. Then, it analyzed the impact on product quality from three aspects:the enterprise, social environment and government Finally, based on quality management theory and public management theory, the paper presents suggestions to break the current status of product quality in Jiangxi Province plight.