Study On DH Group Cartons Digital Printer Marketing Strategy

The paper uses the theory and methods of marketing, based on the summary of existing research results, combined with the actual situation of the carton printing industry and the competitive situation and DH Group, the DH Group cartons digital printer marketing strategy, and marketing strategy put forward specific measures on how to implement DH Group cartons digital printer.This paper argues that the first DH Group cartons digital printer relative to the traditional carton printing technology has a clear technological advantage, no plate, no limit color, Graphic print high precision, small quantities of carton printing can be delivered immediately. Second, SWOT and five forces model analysis, this paper considers the DH Group marketing strategy should be taken in order to seize market share, industry leading brands. Third, in order to implement the market share of the leading brand marketing strategy, DH Group should increase in the funds, personnel and other inputs, as well as the establishment of a "professional, fast, rest assured" after-sales service team.