Analysis On Large Format Digital Printer Marketing Strategies

Recent years, the large format digital printer is more concerned by people who are majored in the printing industries. Especially the attentions to the marketing strategies of this market with the whole Chinese urban and rural integrative development. In the trend of this condition, more and more resident & commercial buildings are protruded up all over China, and the applications of the large digital format printer are required by different industries hugely, moreover, the industries, such as oil exploring, weather mapping and geography exploring have the extra demands of the printers. All these conditions yield the typical four newest industries, such as Advertisement & printing, print service provider, Digital signage and Events & wedding photographer. Therefore, it becomes more important that how to define and optimize a profitable large format digital printer marketing strategy to Chinese internal Brands. An efficient and effective profitable business pattern and marketing strategy in this industry signifies the win in the competition market between Chinese internal firms and oversea brands. And it is also vital to the whole Chinese economy development safely.Although there are the huge market demands in the large format digital printing industry, the relative firms and Government have not yet notice this scarily! There are many misunderstanding about the marketing when the firms behave the marketing in this competing market. Therefore, how to set a profitable marketing model and how to define the tangible strategy is vital for them.This paper wants to tell people how to definite the marketing strategy and further how to define tangible marketing techniques within the factors , such as the product, the pricing, the distribution Channel , the promotion and the supply chain management, under the methods of the strategy management conceptions through the analysis of the typical four newest industries in the market study.