Font Size: a A A

Strategy Telecom Operator Information Management Products

Posted on:2014-12-30Degree:MasterType:Thesis
Country:ChinaCandidate:S H WeiFull Text:PDF
GTID:2269330401972387Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In the social environment of the rapid development of market economy, China’s telecom operators, conform to the trend of the times into the circle of social economy. With the speeding up of life rhythm, resulting in many new commercial mode because of information asymmetry, telecom operators to carry out various forms of paid information service to the society, realize the enterprise information management has become the telecom operators business strategy. With the arrival of the era of mobile Internet, the activities of information management in full swing, need to have the appropriate operation mode and management theory. Research on information management of the phenomenon and regularity, sum up experience, explore the trend, has the important meaning regarding the modern information management practice.This paper makes research and Analysis on the present situation of information management of telecom operators, combined with the actual situation in the long-term management of X company business information management experience and X company, X company information clear business ideas and product strategy, combing the current situation of Yunnan Unicom and X company products, information products of the overall planning, forming a query, booking class, communication assistant, industry information, integration, integrated media categories of information products, and for each category of product function definition and business models in the specification. The product planning from the practical angle guide X company development of information products and business, also can make some beneficial supplement research information management strategy for the telecom industry.
Keywords/Search Tags:Telecom operators, Information management, Product Strategy, Businessmodel
PDF Full Text Request
Related items