| Arounding the XO Elevator Co. Ltd., this thesis begins with enterprise strategic thinking, uses traditional SWOT analytical method to make a thorough research on XO's development environment as well as management, conduct a full analysis on the problems existed and the threats faced with. The perpurse of this paper is to find out fitting measures, make out detailed strategic plans to help XO Elevator Co. Ltd. realise the difficulties and chances they are confronted with during the development, and take proper ways of management to assist it catch chances to overcome difficulties, make it grow and strengthen gradually, and exert some influence on our country's elevator industry at this stage.In this thesis, I make use of abundant market investigation and research files and carry out a deepgoing analysis and research to make the formulation and performance of strategy much more accord with the market competition nowadays and the direction in the future. This thesis has some guiding meaning to the chances and menaces coexisted elevator industry at this moment. It also proposes some constructive strategic thinking and framework for development, including solving the actual problems at present, mastering the develop direction in the future. |
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