Research On Budget Hotel Chains Service Innovation Economy

In the hotel industry,economy chain hotel is an important part and plays a decisive role.Economychain hotel is more close to the life of the masses, whether it is travel, business travel or visit relatives andfriends, economy chain hotel is an important choice of accommodation. The hotel business success is morecomplex, either in hardware or software must have the success of their own. At present economy hotelchain in terms of hardware increasingly coessential change, How unique and services is particularlyimportant. In this kind of material is not the lack of today, consumers more hope to get is spiritualsatisfaction. Economy chain hotel service quality is very important for consumer choice, so this article fromthe service innovation of economy chain hotel, tries to find a method improving economic chain hotel’score competitiveness.Through analysis, found the factors influencing economic chain hotel service innovation, and thevarious elements of the strategy analysis. In the first part of " Introduction" from the economic chain hotelservices and service innovation, puts forward the research background, purpose and significance of thestudy, reviewed the existing related research on service innovation at home and abroad, and on this basis,puts forward the research content and research methods. The second part of " basic theory of economychain hotel service innovation" on the economy chain hotel as well as the basic concept of serviceinnovation and the basic theory, expounds the connotation of the domestic economy chain hotel, the serviceinnovation theory, laid the foundation for the research of service innovation economy chain hotel. The thirdpart of"economy chain hotel development and service status in China", reviews the development course ofChinese economy chain hotel,and describes the current situation of the development of Chinese economychain hotel, put forward economy chain hotel in china problems and future development trend. The fourthpart of " service status evaluation " combined with Hanting hotel’s features, existing problems anddevelopment needs, SWOT analysis, and then the service innovation of Hanting hotel is evaluated. Thefifth part of "economy chain hotel service innovation motivation and pattern" based on service innovationtheory and Hanting economy chain hotel on the analysis, has carried on the thorough analysis of the part ofpower and mode of economy chain hotel service innovation, the economic chain hotel service innovation"Rectangular pyramid"model,analysis of ways and countermeasures that service innovation, to improve Hanting hotel management mode. The sixth part of" conclusion and prospect " of the conclusions of thisstudy, and puts forward the existing problems and future research directions.