Beijing Rural Tourism Informatization Research

In recent years, the application of informatization in the tourism makes tourism informatizationbecome a hot topic, and the momentum of rapid development of rural tourism become the new growthpoint in tourism industry, and Beijing rural tourism is playing the leading role in the country. Thepurpose of this study is: objective analysis and evaluation the development status of the Beijing ruraltourism informatization, and finds out the constraints to the further development, on this basis,proposes to build the idea of Beijing rural tourism informatization platform, through a case study ofBeijing rural tourism informatization, to draw general rules and conclusions, to provide a referencefor Beijing rural tourism informatization, therefore, this paper has significant meaning.In the course of the study, using the literature research, present situation research, and systemanalysis methods, it is concluded that the development of Beijing rural tourism informatization in aleading position in the country, but development level is still low.The paper firstly introduces the research situation of rural tourism informatization at home andabroad briefly. Combing the basic theory of rural tourism informatization, makes clear the concept ofinformatization, tourism informatization and rural tourism informatization, building the theoreticalframework of rural tourism informatization, focusing on the long tail theory and competitiveness andmarketing theory, analyzing the necessity of rural tourism informatization. Then the paper makes aninspection on Beijing rural tourism informatization, focuses especially on the present situation ofBeijing rural tourism informatization and rural tourism informatization, points out that the ideas,capital, personnel, systems and basis are the constraint factors for the development of existing tourisminformatization. On this basis, this paper puts forward the goal of building Beijing rural tourisminformatization platform and puts forward corresponding countermeasures and suggestions.The paper has the following research conclusion: On the basis of the study, designing a Beijingrural tourism informatization platform to rural tourism information center as an intermediary,proposing specific logical topology and roughly describes the process of its operation. And puttingforward some policy recommendations for its necessary infrastructure and safeguards. Making somepersonal suggestion countermeasures for the construction of Beijing rural tourism informatization.