QH Strategy Group

Since the21st century, accompany with changing of the real estate market and economic environment, government continuously has rolled out macroeconomic regulation and control policies which focus on the real estate industry or related industries. The high intensity of these policies is very rare. However, people from all walks of life to macroeconomic cannot reach a consensus on the real reason for changing policies, their impact and future regulation policies. In order to alleviate social contradictions caused by low-income and middle-income people housing demand, control financial risks caused, and maintain the healthy development of real estate economy, government has rolled out a large amount of financial and administrative macro-control policies. On one hand, these policies will enhance the threshold of entrance and doing business of real estate industry and optimize the industrial structure; on the other hand they will promote the real estate industry to form a mature, healthy and stable development momentum and select the superior and liminate the inferior in this industry. It requires real estate enterprises to pay more attention on developing the abilities in the business areas such as investment on compound type of real estate, development, management, and seeking breakthrough opportunities of capital in financial markets.The author takes QH Group Company as a case to delve into the development of real estate enterprises under the macroeconomic regulation and policy evolvement. In this paper, the author firstly makes an analysis of the external environment and prospects of GH including macroeconomic, macroeconomic background and the whole real estate industry. Then, according to the theory of enterprise development, combined with the real situations of enterprise development, the paper objectively describes the internal environment of QH including development course and the present stage, current situation and practical business model. What’s more, on the basis of objective evaluation on the development of GH, the author uses the SWOT method to put up with strategic objectives and strategic options in the future development stage of company. In this strategy, Caution intensive residential real estate development, and the investment management is seen as the forerunner. On the foundation of product development and operations management, the strategy could help to build a sort of compound business model, create a new business value and strive to cultivate the ability of investment, development and operation management and the enterprise brand. Through the implementation of strategy, QH could become a diversified development enterprise. Finally, this paper clarifies the objectives of QH development strategy implementation and arrangement from four respects such as management mode, team management, partner relationship management and strategy implementation of the management and arrangement.