Competitive Strategy Research Of China Investement Securities

The rapid development of the global economy and the speed-up process of integration of world capital markets is an important opportunities and challenges for China’s securities industry:Opportunities in the learning of science to the world-class investment bank management concepts and advanced techniques, all-round business innovation to improve the quality of their own businesses, to develop their own core competitiveness; challenge lies in the competitive situation faced by China’s securities industry in domestic and international markets will be more severe, the enterprises themselves to various risks.The securities company is one of the most important participants in the securities market, in promoting the development of China’s securities market, changes in the way of social financing, to promote the reform of state-owned enterprises, and improve from time to time efficiency to optimize the allocation of resources to play an active role. For a long time, as single business type and similarity structural, securities companies in China did not form its own operating characteristics, the business competition remain in the disorder and lower level. In order to meet the challenges of foreign securities companies, securities companies in China must focus on talent training, the establishment of the modern scientific talent management system, form the core competitiveness of the securities company by increase their investment, mergers and acquisitions to expand its size to achieve economies of scale, and actively expand the business, including corporate mergers and acquisitions, asset management, and gradually form their own business advantage and business expertise, on the other hand, through the establishment of risk prevention system, and promote the business of securities companies robust specification.China Investment Securities is a wholly owned subsidiary of Central Huijin Investment Ltd, the comprehensive strength in the domestic securities industry at the forefront. After several years of development, the comprehensive ability and management level has increased substantially, the business development trend is gratifying. In order to stand out from the competition in the market, the company must be consolidated various factors to the development of competition consistent with the current form of securities market development strategy. Therefore, under the new situation and environment, Systematic research of china investment securities in competitive strategy makes sense.In this article, based on the related theory and analysis of the china investment securities operating history and current status of business environment, using strategic theory and tools step by step, propose solutions to competitive strategy:Large-scale specialized competitive strategy. Different sub-strategies in areas such as cost leadership and professional, to build a relatively complete system of investment securities in competitive strategy. Finally, the article on the specific implementation of the china investment securities Large-scale specialized competitive strategy proposed several measures and recommendations to enhance its practical significance.