Research On Competitive Strategy Of JH Securities Institutional Business

China's securities industry has entered a new era of expansion and development.With the increasing degree of capital openness and tindustry competition.Small and medium-sized securities companies,whose income structure mainly depends on traditional brokerage and channel business,are facing severe development dilemma.Strategic management capability will be the key to securities companies to gain competitive advantage.The purpose of this paper is to formulate competitive strategy of Institutional Business for JH Securities.Firstly,it reviews the competitive strategy theory and the strategic analysis method which the research institute is based on.Secondly,after the analysis of the external environment faced by the Institutional Business of JH Securities,the opportunities and threats are summarized,and the internal resources and capabilities analysis of the company are combined to explain the advantages and disadvantages of the company's business development.Through the refining of the SWOT analysis method and the combination of the theory of Strategic Management and Competitive Strategies,we draw up a focus-difference strategy of Institutional Business for JH Securities,and put forward the strategic intention of striving to become one of the top quality securities firms in the field of market segmentation.Last,in order to support the smooth implementation of JH Securities Institutional business competition strategy,the strategy is formulated from eight aspects: establishment of overseas wealth management team,construction of securities interactive live broadcasting platform,implement the system of customer exclusive service consultant,intelligent operation and service platform construction,construction of institutional business customer database,organization adjustment,establish differentiated risk control system for institutional business,implement the strategy of building talent platform for institutional business module,and the guarantee mechanism is arranged from three aspects: organization,human resources and finance.According to the research,this paper believes that in the new period of expansion and development of domestic securities industry and intensified competition,JH securities development institutional business,should be faced up to their net capital limited size and the shortage of talent reserve status.Through the market segmentation to target customer orientation,implement the strategy of differentiation focus,focus on the limited resources,for medium-sized customers by providing professional and high quality customized services,create unique competitive advantage.We are committed to becoming one of the top five boutique securities firms in the industry of securities market segmentation and becoming the most reliable partner of customers.