Research On Strategic Development Of Fang Cheng Gang Port Logistics

Strategies to Fangchenggang port area logistics industry development in this thesis, combined with China’s modern port industry and regional economy development, using the PENTS analysis, Potter’s five forces model of competition law, related method and SWOT analysis method of strategic management theory, a detailed analysis of the Fangchenggang port logistics strategy and external environment, advantages and disadvantages, and the comprehensive comparison of the Fangchenggang port logistics industry by analysis, comparison and induction, prediction, and attempt to formulate the suitable competition strategy of Fangchenggang port logistics development, put forward respectively Fangchenggang City strategic objectives, port logistics strategic positioning, the overall strategy, growth strategy and competition strategy; finally from the government, industry and enterprise, enterprise and industry stakeholders and puts forward countermeasures to implement the strategy of logistics development of Fangchenggang port.