Research Of SC Mobile Data Service Operation System

In recent years, mobile data services in the evolving and promote the gradualintegration of the data services, content and software applications on the terminal.Mobile terminal gradually replaced by the mass of customers daily necessities, themobile phone has become a "Swiss Army knife" of our lives carry essential. The field ofinformation and communication is undergoing a disruptive change and continuousinnovation, technology, new businesses are emerging, and accelerate the formation ofnew formats. The economic environment in the mobile communications market issaturated, voice tariffs declining lead to the gradual slowdown of the increase in totaloperating revenue of the telecom operators, the total operating income growth of dataand information on business development put forward higher requirements. MBAmanagerial economics, marketing, management, operations management, based on thetheory and analysis of domestic and international data business operations overview,combining the SC mobile data services development status, research carried outaccording to the customer lifecycle data services operator, to upgrade a single businesscustomer value, strengthen business integration, enhance the overall value of data andinformation business. Building ideas and measures of the SC depth of mobile dataservices, the operating system specific examples, we demonstrate the implementation ofthe results. The following research：First, the analysis of the opportunities and challenges facing China’s mobilecommunication operators, the study and application of domestic and international databusiness operations, SC mobile data services operators and the status quo, in-depthanalysis to identify the SC mobile data business operations existingproblems.Second, build a methodology of the SC depth of mobile data services, the operatingsystem, the purpose of the analysis of the depth of the SC mobile data servicesoperations. The depth of the operating system of the mobile data services in SCplanning and design, to build the framework of the operational organization, establishoperational mechanisms to refine the operational implementation of the content and toestablish operational effect safeguard mechanism. Institutionalized through the strengthening of the non-KPI incentive management tools to guide and promote dataservices operators, normalization, standardization. Optimize mobile data servicesoperator in SC, and the to deepen various types of applications to enhance the value ofdata services, the establishment of the depth of the set can be copied, the data can bederived from business operations system.Finally, the by SC of mobile data services Depth operating system as a whole theEstablishment of the mobile phone business based on customer behavior mining depthoperators and based on the breakdown of the data channel operations businesssensibility marketing instances demonstrate replicability and implementation ofeffective two demonstrationthe system can promote the value of the data depth businessoperators.Conclusions on the the SC Mobile Communications Co. Ltd. to carry out in-depthdata services operator has good practical value, the communications industry enterpriseshave certain referential significance.