| The United States WAL-MART, Metro of Germany, France Carrefour and Holland Million Clones lead in the market occupies an increasingly important position, they changed consumers’ purchase and consumption patterns and created a huge economic benefits by optimizing the supply chain. China’s retail enterprises have made great development in eighty or ninety years of the last century, but with the cancellation of various foreign trade restrictive clauses after entering WTO, they were impacted by the well-known foreign retail enterprises greatly. The competition between the enterprise is increasingly into the competition between supply chains. Chain retail industry in China has not formed the customer-oriented supply chain strategy, supply chain procurement, warehousition, transport links exist various problems,which impacts Chain Retail Enterprise competitiveness heavily.It has important practical significance to evaluate the retailing supply chain competitiveness, identify problems and promote enterprise core competence.This study was based on the concept and characteristics of supply chain management to defined the concept of Retailing Supply Chain Competitiveness;and based on the supply chain theory to analyz the elements of competitiveness of retail chain with existing research results; applicated analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method on customer relationship management, organization management and supply chain procurement management, inventory management of supply chain, supply chain logistics management of chain retail enterprise, the fuzzy comprehensive evaluation model was established;finally, a case study of K company to its supply chain competitiveness of the comprehensive evaluation, verified the feasibility of the rational model, and put forward the countermeasures to enhance the competitiveness of the enterprise supply chain. This research must have the value to improve the competitiveness of the supply chain of chain retail enterprises. |
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