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Based On The Value Chain Of Furniture Enterprise Competitiveness Evaluation System

Posted on:2013-11-04Degree:MasterType:Thesis
Country:ChinaCandidate:Z W GaoFull Text:PDF
GTID:2269330422458112Subject:Business management
Abstract/Summary:PDF Full Text Request
On the analysis of the external environment, can make a better understanding ofthe internal conditions of enterprises. Customer value chain, value chain of the industry,competitor value chain, value net theory and so on is the analysis of the externalenvironment of the enterprise the important tool, to the whole industry value chainanalysis is equally beneficial to find the ideal of value chain. The competitor valuechain analysis summary to the existing competitors internal condition probably. Thecustomer value chain analysis is beneficial to understanding customer needs.Value chain of industry or industry value chain of customer demand informationflow, capital flow from the upstream downstream chain. While the upstream productstream to flow to the downstream customer value chain. The enterprise value chain andvalue chain in competitors industry value chain. Products flow from the upstream tothe downstream industry value chain process is the process of value-added products.Products from raw materials to final product process experienced different link. Everylink of operation difficulty degree different, different degrees of profit. Industry valuechain some links can restrict other links, so that the master these link enterprise toobtain the excess profits. Value chain analysis is to find the valuable activities, get ridof the low value of the activity, strengthen the competitiveness of the key link to form.In order to improve the efficiency and benefit.Analysis of enterprise external value chain is helpful to the understanding ofenterprise resource, direct analysis of enterprise resource are equally important.Resources determine the value chain of enterprise resource allocation mode. Valuechain structure influence resource to increase speed. Value chain value chain structureand capital flow, information flow, product flow system and method is the importantcontent of business administration. Analysis of the value chain or value network is tofind the ideal of value chain. Thus, enterprises will be able to compare, find their ownstrengths and weaknesses in the value chain. And gradually to replace its value chain isnot ideal link.The competitiveness of enterprises is composed of internal resource, capabilityand value chain in the industry in the location of the decision. The enterprise’s internalresources and capabilities were also distributed in the enterprise value chain activities or link. Through the evaluation of value chain in various parts of the resources, theability, culture, system and so on will be able to understand the various parts of thecompetition. Value chain analysis of overall competitiveness, each part of total effectand their combined synergistic effect. In order to evaluate the whole enterprise’scompetitiveness.Each part of the form of competitive elements can get enough into index. Thus,along the whole to part analysis, can make the index hierarchy, each layer can beclassified as independent sub index set. In this way, it constructs the furnitureenterprise competitiveness evaluation index system. On index assessment method, theAHP and the fuzzy analysis method is relatively simple and practical method.Construction of the index system is also conducive to the construction of corecompetitiveness analysis of the performance. Based on the theory of value chain tobuild furniture enterprise competitiveness evaluation system has a certain pioneeringnew.
Keywords/Search Tags:value chain, enterprise competitiveness, fuzzy comprehensive evaluation, analytic hierarchy process
PDF Full Text Request
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