Research On The Quanzhou Port Logistics Development Strategy

As the major components in the global integrated network,port is the importantpart of modern logistics.The function is from traditional cargo handling transfer tothe comprehensive logistics center. Currently, the major ports in the world haveaccelerated the development of logistics.The most in the port’s development is portlogistics rapid and sustainable development. It’s also the most effective way tomaintain the market competitiveness.Take Quanzhou port as an example, with unique geographical location and portresources, Quanzhou port is the important support for Quanzhou to developexport-oriented economy and to connect at home and abroad market. It is theimportant port for the "three links" to Taiwan. Quanzhou is implementing “throughthe port development promote the urban development”strategy.It gives full play toadvantages of the port, becoming progressively with liquid bulk, foreign tradecontainer feeder, domestic trade container, cargo transportation,mainly collectedtransport organization, loading and unloading storage,modern logistics,port-vicinityindustrial, comprehensive services, comprehensive major ports.This article first explains the concept of the modern port logistics, then summarizedrelated theories of port logistics and explain the characteristics of modern portlogistics development, function and significance.Based on the analysis of the port ofRotterdam, Antwerp port and Singapore port and other foreign typical port logisticsdevelopment mode and Hong Kong port, Shanghai port, Shenzhen port, domesticmain port logistics operation situation,the paper give a conclusion: attaching greatimportance to port management, overall planning, comprehensive and reasonableport’ logistics service, improving the port logistics informational level and buildingport logistics industry chain. Although Quanzhou port has made rapid developmentin recent years, it also exists a series of problems. Application of PEST analysis andSWOT analysis on the development of Quanzhou port logistics, the paper formulatesthe port logistics development strategy goal, principle and development strategy, and puts forward specific measures for the development of Quanzhou port logistics.