Study On The Influence Of Corporation Network’s Influence On Individual Knowledge Innovation

Since Grannovetter proposed the theory of the strength of weak ties, using thetheory of social network to explain knowledge transfer and knowledge innovation hasbecome a popular trend. As we know, knowledge innovation is not only the subjectiveactivity of human beings, but also is based on the connections of actors and is limitedby the environment. That is to say, the theory of social network can explain themechanism of individual innovation truly and accurately.This paper connects the method of traditional individual study with the methodof social network analysis, and the author studies the influence of attributes`heterogeneity of individual, organization`s network traits and the relationshipbetween them to individual innovation, aiming to proclaim the black-box ofindividual innovation. Under the background of knowledge economy age and thepopularity of network organization, understanding the mechanism of individualinnovation deeply not only benefits the supplement of theory of individual innovation,but also will be in favor of improving the innovational capacity of individuals and theorganizations and at last promoting the core competence.The study bases on the analysis of social network, and with the help of SPSS17.0to analyze the data collected by questionnaires in six companies in serviceindustry, the author dose the correlative analysis, variance analysis and levelregression analysis. what`s more, this paper focuses on the analysis of character traits`moderating effect. The main conclusions are as following:1. The density, degree centrality and the broker position of collaborativenetwork has positive influence on individual innovation performance.2. The conscientiousness has positive effect on individual innovationperformance, so is the extroversion.3. The conscientiousness positively moderates the relationship between densityand individual innovation performance.4. Conscientiousness and degree centrality jointly and positively influenceindividual innovation performance. 5. The extroversion positively moderates the relationship between brokerposition and individual innovation performance.The main innovation part of the paper is that it brings macro environmentalfactors of the collaborative network and the micro factors of individual characterstogether. Besides, by analyzing the moderating effects, the author takes personaland environmental interactive influences on the individual innovation performanceinto account, explaining the mechanism of individual innovation and its influentialfactors systematically and deeply.