The Preliminary Planning Research Of Gaoke Nature City

In recent years, the real estate development project planning has become a veryimportant real estate development and management activities in practice. For real estateenterprises, implementation of scientific, standardized management, at the same timeensure each project success, so as to realize the goal of corporate profits, is inseparablefrom the scientific decision. Therefore, must ensure that the planning of the projectscheme is scientific, reasonable. Therefore, in the preliminary planning of the projectresearch is essential, for exploring the suitable project decision-making mode of realestate enterprises and the implementation of decisions, not only can enrich the theory,but also has the benefit of enterprises solve business specific decision problems.This paper first analysis of the current situation of our country and Xi’an area realestate development of the green water, Gaoke Dongcheng project were described, andthe detailed analysis on the SWOT, analyzes and summarizes the project positioning;according to the preliminary conclusion positioning project, from project planning,project price positioning, marketing planning of the project, project finance planningaspects of planning research, so that the scientific project development and operationhave been effectively guaranteed. The decision process from the efficiency or effect,ensures the implementation of the project development. The implementation of planningresearch from the project process and project later effect, early decision won initialsuccess.Through the implementation of project development process, verify the prophaseof Gaoke green east project planning of science and rationality, but also shows in thereal estate development projects in the process, the importance of planning work, is tosupport the real estate project the successful development of the foundation work and anessential part of. Through this research, provides the theory support and guidance for the green Dongcheng positioning, planning and follow-up marketing.