WH Group Company Development Strategy Study

With the economic and social development, rising income levels increase, China’sfurniture industry has made great development in the past few years, China’s furnituremarket opportunities and challenges, both from2008due to the subprime mortgagecrisis caused the furniture marketof the great Depression, foreign exports blocked, manyexport-oriented furniture manufacturer has been seriously hit countries for the furnitureindustry in the past few years, a lot of preferential policies, as well as macro-control isnormal, but the furniture market is still not verymany furniture companies are beginningto export fought the mainland market, more competitive within the furniture industry.The WH Group Company study, business development strategy for the researchfield you want to consolidate and expand their market share, the need to developscientific development strategy, WH Group companies. WH Group CorporateDevelopment Strategy, mainly from the following aspects: The first chapter is to explainthe background, purpose and significance of this study, then, research status, thisresearch method and paper structure. Review of the theory of the second chapter of thestudy, Strategic Enterprise Management Overview overview of the corporate strategicmanagement theory, and then introduced the Strategic Enterprise Management contentintroduced PEST analysis model, and finally introduce the theory of a SWOT. Chapterfurniture industry development status, respectively, to introduce the global furnitureindustry development, and the development status of China’s furniture industry. ChapterWH Strategic Environmental Analysis Group Company, the first WH Group CompanyProfile, human resources, technical capabilities, product structure, marketing analysisfive aspects are introduced, and then from the economic environment analysis, technicalenvironmental analysis, environmental analysis of the population SOWT analysis,social and environmental factors, the legal environment factors on the furniture industryPEST analysis of the WH Group Company SWOT analysis, given the opportunity toanalyze the threat WH Group Company the WH Group Company strengths and weaknesses, and finally gives the WH Group company matrix. Chapter WH Groupstrategic choice and determine, respectively, using the decentralization strategy,differentiation strategy, the leading results of the total cost to introduce the WH Group’sstrategic direction, from brand protection, product security, e-commerce, marketingprotection Finally, the WH Group’s strategic implementation of safeguards, the WHGroup company development strategy implementation process of control. Chapter6Conclusions introduces the conclusions of this study and future research prospects.