The Research On Development Strategy Of Wangkelong Furniture Co., Ltd.

With the development of China's economy,remarkable improvements have been made in our lives.At the same time,the furniture market in China has also been expanded.Furniture industry has gradually formed a pattern with large enterprises as the leader and small enterprises as the main body.It provides us with all kinds of products and also supports our social employment,which plays a critical role in the development and stability of China's economy.However,more enterprises are losing their vitality in the increasingly competitive market.Coping with the competition,the leaders of furniture enterprises should learn to analyze the internal and extern al environment of our companies in order to design the strategic target.Then they can have the opportunities to win their own development.This paper focuses on Wangkelong Furniture Limited Company.In order to analyze the external environment of the company,this paper uses PEST analysis method.And it uses Porter's five forces model to make a comprehensive analysis of the industry environment of this company.Then the paper adopts SWOT analysis method to find the company's development opportunities and external threats,and fully realize the strengths and weaknesses of the enterprise itself.Based on this foundation,the paper constructs a corporate-level strategy,business-level strategy and function-level strategy for the development of Wangkelong Furniture Co.,Ltd.At the same time,this paper puts forward the strategy steps and designs a series of measures to ensure the implementation of all the strategies.The methods of improving organizational structures and enterprise systems,and building human resources and culture,will adjust regular enterprise behaviors,and enhance its market competitiveness.This paper offers a theoretical direction for Wangkelong Furniture Co.,Ltd,and helps the company to formulate development strategies with safeguard measures.Then the company will probably find its own way to develop in competitions.At the same time,it also provides a reference for other enterprises in the furniture industry in formulating strategies.