Research On Marketing Strategy Of Chongqing Furniture Enterprise

Chongqing's economic development trend is good.With the growth of residents' income,the improvement of quality of life,and continued growth of real estate sales area,the demand for furniture is also growing.Chongqing furniture enterprises have brought opportunities.At the same time,consumer demand for furniture has begun to become diversified and personalized.In the increasingly fierce competition in the furniture industry,Chongqing furniture industry must look at the current situation of Chongqing furniture marketing,analysis of existing problems and take appropriate measures.The development of the enterprise's suitable marketing strategy becomes the current important issues for the Chongqing furniture enterprises through product design innovation,the use of new materials and other new technology products strategy according to an objective analysis of their own products and competitive products under the premise of the combination of consumer acceptance.And so on the situation under the comprehensive consideration of the implementation of the price strategy,and then through the advertising and personnel on-site precision marketing and other channel marketing under the channel strategy and the appropriate marketing strategy and a series of the implementation of a combination of strategies to give full play to the competitive advantage of the enterprise.The formation of a certain degree of differentiation of competition,enterprises will be in the fierce wave of competition in an invincible position.In this paper,tthis article first marketing related theories are reviewed,the current marketing situation of chongqing furniture market,and then using PEST model for furniture enterprises in chongqing the current macro environment are analyzed,and then using the five models for furniture enterprises in chongqing industry was analyzed,and the micro environment,and analyzes the development trend of the chongqing furniture enterprise marketing,the furniture enterprises in chongqing facing the macroscopic environment and microcosmic environment on the basis of the fort to roach of chongqing as an example,analysis the company facing the opportunities and threats,shows the company's internal strengths,weaknesses and the in-depth analysis,build the SWOT model to find the most suitable for the company's development strategy,through to the roach fort STP analysis of chongqing company,find the right marketing strategy for the development of the company,enhance the market competitiveness of enterprises,for chongqing furniture enterprise marketing strategy formulation and implementation provides a train of thought..