The Special Minorities Ethnic Supplies Industry Development Research In Our Country

The special product of ethnic minority is unique to our country, such supplieshave distinctive ethnic characteristics, diversity, regional, historical and cultural features. It is the minority culture carrier, is the advantage resource of the characteristicsof the industry, the development of special products have economic and cultural values.This article through to the case to national the special supplies companies andbuyers visit investigation, national development of the special products in China, problems and development trend are analyzed. Mainly concludes that on the one hand,due to the lack of government and financial support, some people realizing the supplies under the impetus of the power of science and technology be replaced by other substitutes, the gradually faded even dead; On the other hand with minority people income increases, demand for national the special products more diversified, and national development is lag, the special products caused by the special supplies contradiction of supply and demand, production and marketing structure is not reasonable. Based on the above is the author of national supplies industry development research of environmental background factors.Taking Inner Mongolia as an example expounds the current national development status quo of the special products, for the research of this article makes a preliminary stage. Based on predecessors’ research and the case to the end of the visit investigation, respectively from the viewpoints of both producers and consumers design model, work out the two influence factors, and make the producers and consumers rated, find out the influencing factors of importance, through empirical study, using the factor analysis method to find out the main influence factors affecting thedevelopment of national demanded products industry, by analysis of variance for dif ferent characteristics of consumers for the specific differences of influencing factors.Based on the above work, this paper concludes that the special supplies manynationalities for small businesses, need the government, financial institutions continue to increase support, and at the same time reduce the special supplies fixed-pointenterprise application conditions, tax breaks and offer discount and guarantee the special financial fund supplies is realizing the enterprise brand, build up supplies digital platform, measures such as strengthening the different ethnic groups demanded products to win more cooperation between enterprises, improve the industry competition ability.There are two innovation points of the paper’s major. First is the national thespecial supplies for empirical analysis, using a large amount of charts and SPSS analysis tools, through the questionnaire to collect data using SPSS software for factor analysis and variance analysis, to extract the nation the special supplies the maininfluence factors in the enterprise development and the characteristics of different buyers for the specific differences of influencing factors. The second point is in Inner Mongolia as a case study national the special product, initial differentiated with characteristic of Inner Mongolia nation is the special products category.