Study On The Pricing Models Of Online Information Products Under Mobile Business Environment

With the rapid development of mobile commerce, online information products are more diversified. A scientific and reasonable pricing of online information products has important significance for the market development and consumer purchase decision. Based on previous studies, this paper is trying to use management system simulation method to study online information products pricing strategy from qualitative and quantitative angles.First, a qualitative simulation method is used to study the pricing of online information goods. Given the perceived value of mobile users, we find that the factors influencing the price are fuzzy and human perception and it is difficult to use accurate data to describe, so we design an fuzzy pricing adjustment-analog feedback system.In this system, the current sales and mobile operators efforts are the main parameters, the anticipated market share and the revenue as the evaluation index. Then we build a simulation model to study the relationships among parameters that influence the pricing of online information goods.Second, the online information service is studied from the supply chain collaborative angle. Based on the theory of CDN and revenue sharing contract, we present an pricing optimization model to coordinate the supply chain, and discuss the influence of the price adjustment to the whole supply chain when there was network congestion. By a simulation we investigate the effect of parameters in this model.Finally, this pager summarizes the full research and points out the improvement direction in the future.