Study On Pharmaceutical Product Marketing Strategy

Glowing of global economic and Chinese economic, improving on people’s living level,People have higher requirements on medical care. Controlling the quantity of the population,improving on the quality of the population, we have a deeply understanding on healthy pregnancyand scientific nurture, which will be a great developing chance for the company produce and sellTORCH products. More and more domestic pharmaceutical products enterprises do the business indiagnostic reagent market. With the development of the domestic diagnostic reagents, theincreasingly fierce market competition, enterprises will face more and more problems in theincreasingly complex market.The concepts and the features of pharmaceutical products marketing will be introduced in thearticle. And the article will introduce the development and the two different forms ofpharmaceutical products marketing. The analysis tools will be used, for example: T macroenvironment, industry competitive environment to analysis the case of M Company TORCHproducts and combine the situation of M company. Find the problem on the process of TORCHproducts marketing. Study on M company how to confirm the target market, market segments andset an effective product strategy, channel strategy, pricing strategy, promotion strategies in order tomake the M company TORCH products marketing target according to the actual situation.Through the development of an effective product strategy, channel strategy, pricing strategy,promotion strategies to meet the M Company TORCH marketing goals. In the analysis, I believeTORCH products prospects, while the private pharmaceutical products companies want to be ableto in the future development of the road, the main academic marketing forms of marketing,relationship marketing, supplemented by the marketing concept of product-oriented marketingconcept to customer needs the changes follow the development of market economy environment. M companies should optimize marketing strategies, the development of suitable M companymarketing strategy. This will be the M company’s own marketing. I hope the article can provide afew reference for private pharmaceutical products enterprise and diagnostic reagents enterprisewhich be in the field of TORCH.