Analysis Of Oreo Cookies Sales Strategy In Zhengzhou Market

Oreo brand in1912was born in the United States, as of2012, Oreo has spent100years old birthday. Today, Oreo cookies like NBA basketball and Coca Cola has become asmuch a part of American culture, known as the enduring the king of biscuits,1996Oreocookies to enter the Chinese market, for more than ten years, Oreo cookies in the Chinesemarket sales volume one stride forward singing militant songs, over the years has won thechampion of sales.In recent years, with the rapid development of the domestic economy, the consumptionlevel of residents gradually improve, domestic consumption category of products is on theincrease. Production and sales of milk products to domestic and foreign enterprises,numerous, large and small, nearly1000. With the merger between enterprises and biscuitindustry structure adjustment, the domestic and foreign enterprises in the face of fiercecompetition and biscuits in the industry, also need to deal with the impact of copycatproducts, the rising costs of raw materials, such as the rise of human resources costpressure.In the product, promotion, advertising, distribution channels are gradually tends tohomogenization of today, the research and development of Oreo cookies sales channels hasbecome a priority among priorities the development of kraft, Oreo cookies directly in theretail store cookies shelf and the competing products launched fierce competition. Biscuitproduct innovation and practical construction of distribution channels; product taste andrich variety of specifications of the perfect combination of various promotional activities;unique excellent execution display, is to enhance the Oreo sales growth, increase Oreo’smarket share the most important capital. Innovation and construction of how Oreo biscuitsproducts distribution channels? How to improve the sales personnel in the market’s abilityto perform? How to strengthen the control of the terminal retail stores? How to improveand realize the innovation and transformation of sales terminals, are a lot of Oreo cookiesare currently experiencing the problem to be solved.In this paper, the author summarizes and analysis of Oreo cookies in the Zhengzhoumarket current situation, analysis in the sales strategy angle of Oreo cookies, differentcharacteristics in the Zhengzhou market, and the possible problems of specification. Theauthor believes that Oreo cookies should first position to build long-term brand advantage.To create a variety of different types of sales channels in the Zhengzhou market, a reasonable distribution product portfolio for different sales channels. Analysis of price salespromotion policy, Oreo cookies from the Zhengzhou City biscuit market point of view, andbrand policy and other aspects were analyzed and the various policy information in themode of operation of the preliminary norms, to help Oreo cookies have a more sustainedand stable growth in Zhengzhou city.