Qinhuangdao International Hotel Development Strategy Research

Since the end of last century, due to the development of the global economy, thenational free flexible allocation of time and income, the increasing of internationaltrade exchanges, coupled with the convenience and fast transportation means, thegrowth of inbound tourism in China directly has led to a steady rise in the size of thedomestic hotel. In the process of hotel management, it is necessary to use thecorresponding means of competition, with accurate and detailed market development,detailed understanding of the competitive environment, grasp the customer demand indetail, and combining the analysis results to make a further accurate strategic choice.This paper studies on the development strategy of Qinhuangdao International Hotelfrom the actual conditions of Qinhuangdao hotel industry, in view of the currentsituation of the development of Qinhuangdao International Hotel, and on the basis ofusing the PEST，Five Forces Model and SWOT analysis method.First of all, in this paper, the domestic and foreign experts and scholars on theprinciples of strategic management, the views and cognitions have carried on thecontrast research, and has carried on the literature review, summarized the research ofthe starting point and theoretical basis. Secondly, this paper studies the currentsituation of the development of Qinhuangdao International Hotel, including thepresent situation of Qinhuangdao International Hotel management present situation,assets status, organization structure, marketing situation, financial status and serviceproduct system current situation, human resources situation, have a preliminaryunderstanding of hotel overall situation, puts forward the necessity and urgency ofresearch on hotel development strategy; Furthermore, this paper has carried on thestrategic environment analysis and selection, its content mainly includes QinhuangdaoInternational Hotel internal and external environment analysis; Finally, in this paper,starting from the present situation of Qinhuangdao International hotel, puts forwardthe hotel strategy choice and development planning of Qinhuangdao InternationalHotel and guarantee measures for the development of strategy implementation, which has an important significance value for the strategic development of Qinhuangdaohotel industry.