Ocean Properties Ltd. Quality Management Project

With the continuous improvement of people’s living standards, people’sconsumption concept increasingly personalized, relying on the old real estate businessphilosophy management has been unable to meet the requirements of customers, thenecessary actions and measures must be taken according to changes in customerdemand, especially in the reform and opening-up China and coming close tointernational standards year after year, the pace of the rapid development of China’sconstruction industry to make it more and more important role in the nationaleconomy. The thesis is based on Project Quality Management theory and combinedpractical experience of project quality management on real estate, named "Real EstateDevelopment Project Quality Management Research", aiming to through the in-depthresearch of quality management of real estate project, to provide more reference formore real estate enterprises to carry out the project quality management.In this paper, against the establishment of quality management system which hasbeen drawn close attention, mainly included following contents: The first part of theintroduction of the article, mainly on the research background, purpose, researchmethods; second part is Introduction of Quality Management of real estate and relatedtheory, focuses on the theory of practice and involved theory in research process; thirdpartdescribed the mode selection of project management in the real estatedevelopment process and organizational structure, listed current project managersystem, the project company system and professional agency project and throughmanagement model to prove the project quality management; the forth part is to studyOcean Land Limited Company’s project quality management status and comparativeanalysis, to identify the gap to Advanced real estate companies, and then proposesolutions to the specific problems; The fifth part is the Ocean Land Limited real estate’s project quality management improvement actions, including the design of thetender, the implementation of the project, project acceptance stages, to find outpractical ways to improve the quality of management as well as to make recommendations to improve the ocean Land Company project quality managementlevel and enterprise competitiveness.