Research On Optimal Product Line Policies For Starting Lead Acid Storage Battery Of Fengfan

The automotive market is developing at a high speed, The automotive development hasbrought a huge market for lead acid storage battery which belongs to easy going automotiveparts. The traditional famous brand factories have expanded their production capacity andsome private companies has developed rapidly. The battery industry has changed a lotbecause of the new environment protection policy. The essay analyzes the product line,confirms the chances and threatens and puts forward the improving plans. The essay is tryingto acquire a new development chance under present background.The essay finds the problems in the product line through the analysis on economy andstructure, analyzes the optimal policies and executive plans for lead acid batterysystematically. The essay is built up by6parts. The first part introduces the background, senseand research methods. The second part illustrates the relative concepts of product linefocusing on the further analysis on developing environment of SLI lead acid batteries. Thethird part analyzes the product line from the view of economy and structure, and concludesthe problems.The fouth part illustrates the necessity of pushing optimal product line throughthe analysis on outside shift and internal environment. The fifth part puts forward the optimalpolicies based on the present situation and successive experiences of the other factories. Thefinal part summarizes the conclusion.The essay constructs the optimal product line policies and executive system. The purposeis to help the company to set up the product line expanding policy, to select the right productgroups adapting to the market, to increase the market share, and to improve the influence inthe lead acid battery industry at the time of adjustment.