Hebei Wenfeng Industrial Group Expanding Development Steategy Research

In recent years, A number of domestic iron and steel enterprises realized to startstrategic expansion, core competitiveness improvement and comprehensive strengthenthrough the implementation of assets restructuring. At the same time, Hebei provincialParty committee and the provincial government construction is to build strong coastalprovince which lead to the province private iron and steel enterprises moving along thecoast, accelerate Hebei steel industry structure adjustment. Also encourage theenterprises’ strategic expansion. In November of2011,《the national iron and steelindustry“Twelfth Five-Year”development plan》put forward clearly again for no longermore new iron and steel enterprise opening around the area of annulus Bohai, This newpolicy strongly protect current iron and steel enterprises which locate in coastal areas.Base on this background, it is necessary to carry out strategic expansion, system study fordevelopment status and future strategy analysis in Hebei Wenfeng Industrial Group.First of all, after analyzed the enterprise development strategy background andsignificance, collected and studied domestic and abroad researching results. This articleintroduces the enterprises’ core competitiveness, strategic management and expansionstrategy theory, provide a theoretical basis for enterprises which has intent to start businessexpansion and strategy changing.Secondly, after entirely analyzed for Hebei Wenfeng Industrial Group corecompetitiveness and strategic management, enough marketing research is a necessary. Getthe conclusion for external environment and enterprise’s advantages and disadvantages.What are the opportunities and threats through SWOT matrix analysis? How to avoiddisadvantages and external threats during the expansion of enterprises? And then todetermine the construction of Caofeidian iron and steel base for deep processing as thecore to expand the development strategy. Its specific contents include: low cost strategy,diversified industrial dilate lateral expansion strategy and alliance strategy.At the end, this article establishes Hebei Wenfeng group expansion strategy. Putforward to build perfect financial security system, promote technological progress and innovation, improve the human resources management, strengthen the building ofenterprise culture etc to guarantee the expansion strategy successful.