The Research On Logistics Development Strategy Of Shougang Group

With the rapid development of Chinese economy, Chinese iron and steel industryas the basic industry of our national economy has been rapid development. In the faceof the huge amount of logistics of iron and steel industry, iron and steel enterpriseslogistics management and strategy in the global scope has been more and moreenterprises managers attention. The development of iron and steel logistics, rationaland effective logistics strategies in logistics, to seek new profit point of growth, hasbecome the first choice of Shougang group! The purpose of this study is to the existingbased on structural optimization, logistics from the subordinate position to enhanceenterprise management an important component part of the strategy, make it becomethe Shougang Group in pursuit of economic growth and improve the competitivenessof the" new strategy".Firstly, described the logistics and logistics strategy of the relevant basic theory.Mainly includes the concept of logistics, and logistics development prospects,logistics strategy basic connotation, basic content and classification of logisticsstrategy, as the next step for the logistics strategic planning has laid a theoretical basis.Secondly, the implementation of logistics logistics strategy and externalenvironment are analysed. Analysis of China’s iron and steel industry logisticsdevelopment present situation as well as the downstream development presentsituation, and from the angle of industry interior steel logistics core business processesare analysed, and pointed out the current problems existing in logistics.Thirdly, on the Shougang Group logistics development undertook SWOT isanalysed, from the strategic level analysis of steel to develop logistics advantages,disadvantages, opportunities and threats, and then put forward the implementation oflogistics strategic planning guidance thought and principle, determine the strategicpositioning and target.Finally, based on the above analysis, Shougang Group logistics strategic planning,including the horizontal alliance strategy, cooperation strategy and internal logistics strategy three aspects, and for the smooth implementation of the strategy and putforward the corresponding security measures.