Research On The Competitive Development Strategy Of Changchun Yuhang Logistics Co.,Ltd.

With the vigorous development of China's automobile industry,the market competition in the logistics industry of commercial vehicles is becoming more and more fierce.The traditional road transportation and storage mode cannot better meet the logistics service demand of the automobile factory.Facing the large logistics companies affiliated to the automobile manufacturers,the urgent matter for the private logistics enterprises to seek sustainable development is to make use of the existing resources,realize the transformation of logistics business from the traditional transport service mode to the multi-modal transport integrated logistics service mode,and create a new profit growth point.In recent years,with the encouragement of the national multimodal transport business and the implementation of the management policy of road overload and over-limit,all kinds of logistics enterprises gradually improve the importance of the new logistics development mode,logistics enterprises with the ability to actively develop multimodal transport business.Based on Yuhang logistics company as the research object,combined with the current situation of domestic and international multimodal transport business,first a brief introduction about the present situation of Yuhang logistics business,analyzes the problems in the development of Yuhang logistics business and cause,it is concluded that because of the company from top to bottom of the car transport business policy change is not timely transformation,truck transport business lack of sustained development ability,lack of overall logistics and warehousing business strategic planning and thinking,cause as an important part of the revenue of car transport business scale gradually atrophic,is limited by the traditional transportation mode the car transport business profitability is weak,truck transport logistics has become the main profit model of the company,but it is limited by the production and sales volume of the automobile factory and the storage business is faced with the risk of insufficient space reserve.Secondly,combined with the internal and external environment analysis of Yuhang logistics intermodal transport business,and through SWOT matrix analysis,it is concluded that the development of Yuhang logistics multimodal transport business should choose the growth strategy.Finally,the implementation and safeguard measures of the multimodal transport of Yuhang logistics are given.The implementation measures start from the following four aspects: accelerating the construction of multimodal transport infrastructure,strengthening market cooperation and business development,optimizing transportation organization process,and establishing logistics management system and service platform.At the same time,to enhance the construction of corporate culture,improve the organizational system and talent management system,and strengthen the innovation Yuhang active research and development mechanism as safeguard measures,to vigorously promote the development of multimodal transport business,finally the Yuhang logistics from the traditional commercial vehicle logistics enterprise to the multimodal transport logistics service integrated logistics operators.Finally,it is concluded that Yuhang logistics needs to attach importance to the development of multimodal transport business from top to bottom,and put the multimodal transport logistics model into the strategic level to study.Companies need to understand the national policy of multimodal transport development opportunities and accurately grasp the period of GB1589 and the policy for the treatment of over limit,committed to taking multimodal transport as the leader,scientifically make multimodal transport business development,focus on the multimodal transport field of commercial vehicles,parts,and containers in advance so as,to support the company in the commercial vehicle logistics,logistics park construction operations further opening,integration of logistics chain resources,quickly seize market,become a multimodal transport service platform.Through the research on the multi-modal transport business of Yuhang logistics,this paper hopes to help the sustainable development of Yuhang logistics and provide some ideas for private logistics enterprises to carry out multi-modal transport business.