The Research Of XX Small Fine Chemical Enterprise For Product Portfolio

In this paper, the analysis of the portfolio of the target company, foundthat its capacity can`t be effectively release leading to operationaldifficulties mainly because there is no reasonable portfolio strategy. Tosolve this problem, this paper attempts to target enterprises to establish aset of product mix strategy.Analysis of the target company and the industry in which the use of theproduct portfolio dimension to the target company to provide acomprehensive and systematic develop ideas, to enable enterprises tomaster the possibilities to expand the product portfolio, combined theexperience curve causes of targeted enterprises analysis, enablesenterprises to understand the characteristics of each dimension of productdevelopment. Then use the Boston Matrix product portfolio planning forthe enterprise from the point of view of the cash flow balance, try torelease the production capacity of the enterprise effectively to solve business problems. Finally, to establish a new product evaluation system,the system qualitative analysis based disadvantages review and riskincome bubbly Figure, the excluded may pose a significant risk to thebusiness of new products, create new products in accordance with thecash flow and consumption is divided into two categories, the BostonMatrix product portfolio strategy match. On this basis, using quantitativeanalysis using the efficiency index for scoring model of the targetcompany and new products, for enterprise screening new productsprovide a reliable basis.This paper argues that a complete product portfolio strategy should bea combination of both product mix, new product management, reasonableproduct portfolio is the basic of new product management, new productmanagement to ensure that the balance of the portfolio structure. The twoaspects of homeostasis is the key. So at the end of this article, combinedwith the current the common product mix analysis, with the advantages ofthe new method of product management for the target company to createa set of product mix and new product screening is closely linked to thedynamic equilibrium system. Through this system, so that enterprises canrely on the advantage of the portfolio structure analysis to maintain thebalance of the portfolio, ensuring the survival of the enterprise; advantageof new product management approach and can filter has a marketpotential of new products for enterprises, the development of enterprises growth to provide support.