Research On Agricultural Products Cold Chain Logistic Operation Mode Of Xi’an Wholesale Market Leading

China’s rapid economic development promoted the improvement of people’s lifequality，pursuit of material life has experienced the transition from quantity toquality，this makes fresh agricultural products of freezing, cold storage, high fresh,high quality has become the dominant trend that people’s consumption, so it putsforward higher requirements on China’s cold chain logistics of agriculturalproducts.And the cold chain logistics in China started late, development is slow, thelevel of logistics in China is difficult to meet the needs of consumers. Therefore,vigorously develop China’s cold chain logistics of agricultural products has become thetop priority.But Xi’an layout of regional economy in the country, of the East and thewest, the east west of the regional advantages, closely around the strategic position inthe western development in xi’an and xi’an development strategic target, establish a"based in xi’an, northwest of radiation, towards the world, millions of residents toprovide high quality, no pollution, eutrophication of urban kitchen products" as thecore of cold chain logistics of agricultural products is imperative.Based on the analysis of supply and demand of agricultural products cold chain ofXi’an City, respectively using the exponential growth model and exponentialsmoothing model to predict the demand for agricultural products cold chain and thesupply to show a trend of rising demand for agricultural products cold chain in thefuture for a long time in xi’an, now wholesale market for agricultural products coldchain logistics development status and existing problems in xi’an, and combining thesuccessful experience of developed countries, pointed out that the development of xi ’an wholesale market of agricultural products cold chain logistics operation mode andthe necessity of strategic significance.Taking Xi’an He Sheng agricultural products wholesale market as an example，andin-depth study of agricultural products cold chain logistics operation model, based onthe model in the special technology and existing problems of the research is worthpromoting, to learn the successful experiences from the developed countries ofagricultural products cold chain logistics operation mode, to He Sheng wholesalemarkets for agricultural products cold chain logistics operation mode is proposed toimprove the method, to provide some references for the establishment of Xi’an citywholesale market leading agricultural products cold chain logistics operation mode.Atthe same time，in order to promote its development, this paper gives somecountermeasures and suggestions.In this paper, it has important application value to promote the construction ofcold chain logistics of agricultural products in Xi’an City, accelerat pace of aninternational metropolis, protect the urban and rural residents quality of life in manyaspects.At the same time is of great significance for promoting the development ofChina’s agricultural products cold chain logistics.