A Study On Development Strategies Of Luoyang Peony Industry

Luoyang peony industry has been experiencing a rapid development since1990s.Nowadays, an industrialized structure of commercialized peony has been realized inLuoyang, which includes large-scale plantation, mass-produced commodity andstandardized supply. Luoyang has become the center of peony production in China,even in the world. Generally speaking, Luoyang peony industry is still at thepreliminary stage. And there are some problems which need to be solved.The thesis makes a deep research on production enterprises and consumers. At thesame time, the developing situation of Luoyang peony is incorporate in it. On thatbasis, the overall condition of Luoyang peony industry is analyzed. And the industrialchain of Luoyang peony such as production, process, circulation, consumption and etcis discussed. An quantitative analysis is made on manufacturing enterprises andconsumer behavior. At last, major influencing factors which have crippled the peonyindustry have been found. And solving methods have been explored.Based on the development situation and influencing factors of Luoyang peonyindustry, industry development promoting strategies are presented as follows. First, weshould increase scientific research input, and make full use of science and technologyto develop peony industry. We should perfect scientific research system. Second, weshould also increase peony industrial clusters and follow the path of intensive,economic, efficient, and characteristic development.In addition, we should increaseenterprise innovation and competition. Third, In order to promote peony industrydevelopment, government function should be intensified.Through scientific planning and rational layout, relevant policies should be formulated and perfected. And aninformation collection service platform should be built.With these developmentstrategies,Luoyang peony industry will undergo healthy, sustainable and fastdevelopment.