Internet Marketing Strategy About WTI Company

With the development of information technology today, enterprises are facing more andmore fierce and complex competition environments. With the fast growth of internet today, ifenterprises hope for a strong position in competitions, it must change to compliantenvironmental changes to meet challenges of the information and globalization. This paper isbased onWTIcompany’s operations, analysisinge differences and interconnections betweenthetraditional sales mode and the e-sales mode, to find out problems in operations and give outimprovingmeasures,hopetoenhancetheWTI’scompetitiveabilities.Scope:1. Brief introduce WTI company, and the research background, research meaning, researchmethods and research ideas in this paper.2. Summary traditional sales mode and e-sales mode.Introduce WTI company’s current management, including: Product lines, competitors,markets and current situation of e-sales. Based on the current situations and directed by thenetworkmarketingtheory,putforwardWTI’snetworkmarketingstrategy.At last, the paper introduces the WTI company strategic integration and adjustment of thenet work to improve the WTI competitiveness.3. Introduce WTI’s strategic integration and adjustment in the network, for the purpose ofimprovingWTI’scompetitiveabilities.