Research On Operation Model Of Mobile NFC Payment Of Hubei Branch Of China UMS

With the rapid development of the market on mobile payment, the mobile paymentbecomes a piece of cake for all operators. However, the remote payment industry hasbecome the Red Ocean, under the circumstance of being later, as the traditional paymentoperators China UMS is confronted with hitherto unknown challenge, the deployment ofmobile NFC payment is imperative.This paper mainly researches the operation model and the innovation strategy oncooperation project of Hubei branch of China UMS, Wuhan Branch of Industrial Bank,Hubei Unicom and Wuhan YINXUN in the mobile NFC payment. Firstly, It introduces thedevelopment history and current situation of domestic and foreign mobile payment, andreasons for foreign successful mobile payment are briefly described, and several kinds ofoperation model of mobile payment are introduced, it also discusses the advantages anddisadvantages of the operating model. Secondly, focus on the cooperation of mobile NFCpayment was introduced among all the operators; it also discusses the division of businessplan and the operators of the project, and analyzes the cost of operators and the advantageresources, sources of income. Finally, it analyzes the industry competition situation on themobile NFC payment of Hubei Branch of China UMS using Potter’s Five Forces Model,and points out the existing problems in the operation model in the industry, it also analyzessome factors of influencing industrial operation model, and presents strategic suggestionson how to optimize the operation model mobile NFC payment. Focusing on the mainproblems existing in the operation model of the relationship is not clear, the productfunction of fuzzy and industrial economy loss, by a variety of research methods such asthe theory-with-practice method, investigation and analysis method, case studies andcomparative analysis research method, using the operation model and related innovationtheory, It analyzes the situation of industry competition by Porter’s Five Forces Model,and the effects of internal and external adverse factors of establishing the effective operation model of mobile NFC payment industry of Hubei branch of China UMS arediscussed, finally on how to optimize the operation mode is presented for operationstrategies and recommendations, it provides theoretical guidance for the healthydevelopment on the mobile NFC payment industry of Hubei Branch of China UMS, andreference for the development of the industry in china.