The Strategic Developing Planning Of TJXD Co.Ltd

The consultation of construction cost means accepting authorization from society,undertaking the feasibility study economic evaluation, estimated investment, constructionand audit of the post-evaluation, budget and settlement report of project, construction andaudit of bidding and quotation in the implementation phase of building project,construction and audit of engineering quantity listing, changing of contract price,calculating of claim expenses, providing identification of economic dispute in project,providing cost control of the construction project and providing information service ofconstruction cost. The consulting agency of construction cost can provide engineering costconsultation and several technical services, which are related with abovementionedbusiness for investor, building unit, user and construction unit. The consultation inconstruction cost is a cross of economic assurance and engineering consulting, whichbelongs to knowledge intensive intelligence service, which is a combination of knowledge,technical, experience. The main subject of this paper is TJXD company, a member of theengineering cost consulting industry.At first, this paper has analyzed the external environment of TJXD company by usingMichael Porter’s five forces model; Secondly, We have an analysis of the company’s ability,competitiveness and internal resources. Finally, on the basis of detailed analysis of theexternal environment in the foregoing, we have made the selection towards to thecompany’s strategic objectives which TJXD selected by using SWOT model and thensorted out the company’s overall strategy and functional strategies, and thus targetedproposed specific measures to achieve the strategic objectives.This paper suggests that TJXD company should make strategic alliances with majoraccounting firms, and give full play to its advantages in audit settlement and consultationin construction cost, to improve competition strength in core business further andaccomplish centralized growth. At the same time, constructing consultation service chainwith effort according to deeply changed requirement of client in project construction,accomplishing the development of Vertical and horizontal extension services strategy. Inorder to achieve abovementioned strategies, the company should make some strategicmeasures such as, strategic alliance, talent development, market exploring and brandbuilding.