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TPH Insurance Company Sales Human Resource Planning

Posted on:2014-01-14Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2269330422965854Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Now the world is the knowledge economy era, human resources has become the corecompetitiveness of enterprises. Sales human resource planning has become the primary task ofthe life insurance company human resources department. With the deepening of marketcompetition, and constantly deepen the reform of the life insurance marketing system, if CNTPin the change of insurance group companies want to break through a tight encirclement in thefierce market competition environment, and practice the talent development strategy of "threehighs"-"high quality, high quality, high performance", it must understand the importance ofsales of human resource management from the point of view of the company’s strategicdevelopment, marketing human resource planning for the actual situation of the company.Based on the extensive data collection and reading massive related literature foundation, Iresearch the relevant theory of human resource planning and the status quo at home andabroad.Through the analysis of the large amounts of data of TPH insurance company, Researchfirm mid-term development strategy and the status quo of sales human resources; Using thework quota method, ratio analysis method forecast the company sales human resources needsfor the next three years, And making use of the markov transition matrix to predict the futuresales human resources supply situation in three years. Balance between supply and demandwere analyzed. Finally, based on analysis of the company’s existing sales channels in the supplyof human resources, and points out that internal and external supply strategy of humanresources sales for the next three years.Research of this paper for the TPH insurance company has guiding significance forstrengthening sales human resources management level,Help the company build the "highquality, high quality, high performance-three highs" personnel system, promote the company toachieve "three years recreating a new CNTP" group strategic target, to achieve the optimalallocation of sales human resources, to lay a good foundation for the group of long-termdevelopment strategy.
Keywords/Search Tags:insurance salesman, work quota method, markov matrix, human resources, supply and demand strategy
PDF Full Text Request
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