The Research Of Yellow Crane Tower Cigarette Brand Design Under The New Situation

With the development of the times, the word of "brand" has played a pivotal role.Brand, is now more important as life for a cigarette company. For the consumers,product and brand these two concepts word also seems to be equal sign to a certainextent, each cigarette Specifications has a very direct link with the brand. Cigarettebrand is the foundation for an enterprise, and the enterprise of every product launch isthis enterprise every one leaf. Hubei tobacco from1916and has developed nearly100years of history, it has experienced several generations climax. Since2003Hubeitobacco brands by combing the context of the Yellow Crane Tower flagship brandpromotion strategy, creating a series of marketing miracle, was former National TobaccoAdministration Secretary evaluated as "Yellow Crane Tower brand, and write for theChinese cigarette industry a meteoric rise, brand miracle come from behind.This paper aims to Yellow Crane Tower, brand development and packaging designin the form of research, combined with marketing, packaging ideas to create moreeffective aesthetic combines more than the current social acceptance by consumers inthe form of specifications, the existing yellow crane House products to create new ideasto create new styles to create a new classic.This paper will dissect the design concept and the cultural heritage of the YellowCrane Tower brand by summing up the history，and focus on the brand’s "neoclassical"style for design. Simultaneously，the1916Yellow Crane Tower Will be used as case toDecoding "Year Named"、"East West rhyme"、"Nostalgic tone"、"Classic recipe"、"Innovation"、"Excellent" these six words.This paper under the background of China’s economic reform and the changes oftobacco industry, the study will analysis the current difficulties and developmentopportunities for cigarette brands under the current circumstances. In Current and futureperiod, Cigarette brand will backing-out from the previous pursuing of high-pricedcigarettes to aiming at the Mass consumer groups. Thus, Cigarette packaging designideas will be adjusted for consumer demand,designing a simple and elegant productpackaging and reflecting of human feelings in the design is particularly important.Designer’s work is bid farewell the old high returns low-cost ideas, with a "kill achicken but also with the sledgehammer" mentality, design those PopularizationProducts which with the feature of exquisiteness、superior quality、innovative.Finally, I will elaborate how to tap the brand value from history for the Yellow CraneTower brand by narrating my own Design of “Good luck cigarettes”、“Yellow CraneTower on the6th”，and how to scoop its deep marketing value from the Cigarette own technology, materials, formulations, which will Contribute to Design a truly uniqueinnovative specifications.