| With the rapid development of economy and the continuous improvement of living standards, animal products of high protein, low fat kind of urban and rural residents consumption demand growth, but due to the development of the rapid growth of population, the unreasonable human activities and grassland animal husbandry, the excessive use of grasslands that contribute to the persistence of degraded grassland biomass decreased significantly, the grassland the ecological environment, the grazing livestock reduction become grassland animal husbandry development trend, which can provide good opportunities for breeding goats in Hilly area. JianYang in order to goat industry characteristics, but restricted by small scale farming and policy, goat industry scale development speed is slow, how to make the goat industry in JianYang to achieve scale development has become the urgent problem of local government. So, the development of goat industry in JianYang has important practical significance to study, not only can find out the effective way to realize the goat industry scale development, but also provide the decision-making basis for the government to establish and optimize the related industrial policies.This paper first defines the connotation of economy of scale industry, goat industry, and by extension, industry chain theory, theory of industrial distribution, industrial development theory to analyze the JianYang goat industry scale, industry layout, goat industry chain, industry organization form and the goat industry policy, analyzes the existing problems and reasons of development of goat industry of JianYang. Through the research, we draw the following conclusions:Firstly, with varieties, forage grass resources, technology, industrial mode, policy and market environment, advantages in the development of goat industry in JianYang. Secondly, goat production units are small, goat industry organization degree is low, the lack of infrastructure problems of goat industry in JianYang. Thirdly, the development of goat industry in JianYang needs to follow the path of large-scale development, the main way to goat industry scale development is the growth of enterprises, development of cooperatives, encourage farmers to participation, improve the degree of organization of goat industry. Fourthly, the goat feeding transgenic technology and capital impact of industrial scale. Fifthly, goat industry organization degree influence the scale of industry, farmers themselves because of scattered farms leads to low degree of standardization goat breeding, aquaculture feed sources less, farming quantity are few, production technology is relatively backward, breeding limited capacity, anti-risk ability is weaker, and the disease has no sales channels, product sales by the impact of price fluctuations big, market competitiveness is low, farmers breeding goats gained only through goat original product stage, added value brought cannot obtain products deep processing link. Goat industry because industry low degree of organization of farmers decentralized breeding behavior, effect of scale goat industry development. |