ASK’s Mold Production Line Project Market Environment Analysis

The development of electronic information industry of electron of mold development put forward new demands of the market. The electronics mold is a subdivision of part of the mold industry is facing new opportunities for development.Currently, Suining is in the golden period of growth of the electronic information industry cluster development, electronic mold needs necessary for the production of electronic information products has expanded dramatically. ASK company as one interested in the growth of the industry "leader" enterprise, has increased production capacity, strengthen marketing and a strong desire to expand market share. The Company intends to WX company’s technical and financial support through new mold production line project, occupying the the industry commanding heights, expanding the company’s market share. The company leadership mold production line project of the production run and the market response to open a new factory in Suining implementation have high expectations.From our mold industry development status, combined with the development of Suining electronic information industry, according to the company ASK mold production line project their own characteristics, in order to improve the scientific operation and management for the purpose of focus expositions the company ASK mold production line projects are facing the market environment. Overall, the project not only the right place at the opportunity to have their own problems.The text will focus on the background of research, the mold industry the Suining mold industry production development project facing the macroeconomic environment, the competitive environment and internal conditions are discussed.The innovation of this paper is to ASK the market environment facing the company and their own strength, on the basis of rigorous argumentation and scientific evaluation, the conclusions drawn the company ASK mold production line project market environment and strategies recommended operational and management activities for the company to give effectivehelp, and thus to provide active support to enhance of Suining electronic mold production innovation itself has some innovative.