The Studies Of Medical Enterprise Culture Construction

In the21st century, the strategic function of enterprise culture to enterprise is more prominent. Inview of the low efficiency in the medical enterprise merger and the difficulty in the medical enterprisedevelopment, it is necessary to study medical enterprise culture. The literature of the medical enterpriseculture theory is few and duplicate too much. So that the guiding meaning of the literature study to themedical enterprise culture construction is little. The corporate culture is a new realm of businessmanagement after the following experience in management, scientific management. More and moreentrepreneurs recognize that modern enterprise competition has gone deep into the cultural level, theculture of competition is more competitive. Therefore, strengthen the building of enterprise culture hasgradually been many visionary companies as corporate strategy and modern scientific management.Inview of the fact, I decide to study the medical enterprise culture in my master period.The text of this paper is divided into five parts: the first part of the study and analysis of thedefinition and content of the culture, corporate culture, medicine, corporate culture, find the entry pointof the of pharmaceutical corporate culture research; the second part, under the guidance of the theory ofcorporate culture construction, has analyzed the current situation of the domestic pharmaceuticalcorporate culture construction, and proposed four steps of the of pharmaceutical corporate cultureconstruction; the third part separate the implementation of the strategy of the image of thepharmaceutical companies and the entrepreneurs personal capacity derives from expounded the basiccontent of the image of pharmaceutical companies as well as the import of the CIS, and the design andshape; of pharmaceutical corporate culture-building success lies in the personal ability to participate inthe cultural construction entrepreneurs, combing the interaction between entrepreneurs and corporateculture; the forth part combined with the contents of the papers on the analysis and recommendations tothe cultural construction of three domestic pharmaceutical companies; the fifth part to learn from the advanced Western countries, the essence of the unique corporate culture and oriental traditionalcorporate culture, and cultural construction gives pharmaceutical companiesre commendations. Thepurpose of this study is to provide a reference for the cultural construction of China’s pharmaceuticalenterprises.The main study method of the thesis is literature research.It includes460articles from2002to2012in CNKI and ten several books about culture, enterprise culture and medical aspects. In addition, Iscan the websites related to the thesis content. Through the above aspect, in addition to myunderstanding for the medical enterprise, the thesis gives thoughts of the medical enterprise cultureconstruction.