Collaborative Relationship Between Real Estate And Retail Formats In China’s Commercial Real Estate

With the deepening of China’s reform and the deepening of the market, China’s tertiary industry has been rapid development. In the tertiary industry, the rapid pace of development of commercial real estate, moving away from the residential real estate alone become a developer of choice; retail sector is developing rapidly, which retail formats in the form of very diverse. The development of commercial real estate and retail formats is an important aspect of the development of China’s tertiary industry. In reality, the two are not independent, but an organic coupling. The realization of the value of commercial real estate projects must be generated by the retail formats in the settled value, in order to achieve the capital return; retail formats of material carriers of commercial real estate. Therefore, to study the relationship between the two has great practical significance, in reality, the relationship between the two more activities to achieve through the activities of the two main-between real estate developers and retailers. This paper discussed the relationship between commercial real estate and retail formats is based on the perspective of the real estate developers and retailers discusses.While driving China’s economic growth, stimulate consumption important engine in commercial real estate, but facing each other independent of the traditional real estate and retailers due to the commercial real estate business conflicts,2010Annual Meeting of the China Commercial Real Estate specializes in "Retailers are involved in commercial real estate development mode prospect of "collaborative symposium. In this context, in order to establish a synergy between operating model and promote a clear division of labor in order to play to their respective advantages, to achieve a "win-win".This article, the use of the formation mechanism of strategic synergy theory, value chain theory, game theory synergies between commercial real estate projects in the real estate and retail enterprises in the literature on the basis of the implementation mechanism of the system. The paper is mainly carried out the following work:First, the article by literature review, respectively by the three directions of commercial real estate, retail formats, real estate developers and retailers collaborative literature review found that the domestic and foreign scholars for more research focused on the commercial real estate, retail formats, these two aspects, and describe the relationship between the two, few literature, this article provides a direction.Second, the article provides an overview of the commercial real estate and retail formats. System by both described a preliminary understanding of the commercial real estate and retail formats. So that you have more in-depth understanding of the relationship between the two.Then, on the basis of defined both collaborative network concept, to the common interests of the three angles from real estate developers, retailers, and the entire commercial real estate projects oriented to prove the formation mechanism of the collaborative network and value chain theory proved thatafter the formation of the collaborative network can continue to expand, and continue to add value.Again, whether the value for synergy gains in both rational allocation. We build a dynamic cooperative game model, both synergies Shapley value benefit distribution mechanism is proved theoretically that the the collaborative revenue generated can be reasonably allocated between the two, the interests of both coupling thus revealing the formation mechanism of the synergies between the real estate and retail businesses.Finally, it was found that the synergies between the two of the four dimensions are operational synergies, financial synergies, intangible assets collaborative and Management Collaborative, thus building a pyramid structure model to achieve synergistic effects between the two. And intangible assets collaborative latent variables, and the remaining three regular variable, whereby the entire three-sided pyramid with the endogenous mechanism expanding. Through the research, the paper reveals the mechanism of the formation of the synergies between the real estate and retail businesses, building of both synergies to achieve the three pyramid structure model and property developers to target retailers preferred model, and finally establish both dynamic synergistic effect econometric model, and synergies in the commercial real estate practice management recommendations. Research methods, perspective and come to the conclusion has certain innovative. On the the science continued development of the commercial real estate industry has some theoretical significance and practical value.