Discuss The Sales Order’ Effects For The Real Estate Enterprises’ Performance Evaluation

In order to curb the phenomenon of overheated investment in the real estate business and prices in some cities rose too fast, the deadline to2011On April12, of a total of35first and second tier cities have been introduced to implement the local rules of the New Deal after the April17,2010, the State Council promulgated the "Notice" resolutely curb the rapid rise in housing prices in some cities. Severe restriction policies make China’s real estate enterprise market competition has undergone a major change. Performance management as an important means of corporate strategy is an important part of enterprise management and performance appraisal as the main content of corporate performance management should be subject to the attention of managers. In this paper, I will combine the theory and case analysis methods, and strive to be innovative.This paper consists of six parts:The first part introduces the research background, significance, research status, analytical framework, research methods and ideas, possible innovation and inadequate.The second part introduces the theory and research overview of the impact of corporate performance indicators and the impact on enterprise performance evaluation performance evaluation theories, while recalling the recent performance evaluation of affecting the real estate industry literature. Described the development of the real estate industry, analyzes the development trend of China’s real estate industry to comment on the performance of listed real estate company, and describes the impact of macroeconomic and national policies of China’s real estate industry.The third section describes the theoretical basis of the performance indicators then choose EVA, by comparing a variety of different indicators selected EVA as performance indicators of the evaluation of real estate listed companies in China, and followed by the introduction of the EVA theory to understand the calculation process and Precautions.The fourth section describes the development of China’ real estate industries in recent years, analyzes the development trend of China’s real estate industry to comment on the performance of listed real estate company, and described the impact of macroeconomic and national policies of China’s real estate industry.The fifth part parts is case analysis, we select four entries’ three years of financial data to treated before and after the purchase of that industry-wide08-10years, and before and after the purchase of that calculated (07-12year), the four entries’ EVA while their movements in an analysis, An Analysis of the performance of listed companies in the real estate business, the purchase of that impact. Previous the text theoretical analysis and case studies based humble, suggestions and measures to improve the real estate listed companies in China by the operating results.Part VI of the conclusions and recommendations put forward proposals and measures to improve by the operating results of listed real estate companies on the front the text theoretical analysis and case studies based humble.