| Since the end of 2016,the Economic Working Conference has put forward the real estate market positioning of "Houses are for living,not for speculation",further clarifying the future direction of China’s real estate market development,emphasizing the importance of promoting the stable and healthy development of the real estate market.From 2017 to 2018,the Central Government repeatedly stressed the principle of "No Speculation in Housing" and insisted on relaxation of regulation.Local governments have also promulgated corresponding control policies for the current situation of local real estate,among which the main control methods are limited purchase and loan.Real estate market is a special economic system,which should follow the general economic law,but because of its public nature,the government should play its corresponding public functions.Therefore,when the development of the real estate market is unbalanced,it is necessary for the government to regulate it properly through economic means and public administration.What are the factors contributing to the purchase behavior of home buyers? What’s the impact? How will the policy of restricting purchase and lending adopted by the central and local governments in real estate regulation affect the purchase behavior of different types of buyers? These problems affect the effect of the implementation of the policy of restricting purchase and lending,and also have a variety of effects on the buyers.This paper will start with the consumer demand of the buyers,and based on the theories of public economics,public goods,Maslow’s hierarchy of needs and microeconomics,analyze the three factors that affect the purchase behavior: the qualification,ability and willingness to buy a house.At the same time,using the principles of public management and economics,this paper studies how the government’s purchase restriction and loan restriction policies affect the purchase behavior of home buyers through three factors respectively.This paper also explores the policy and its effect of purchase restriction and loan restriction which has been implemented in Guangzhou in recent years,and investigates the buyers and intentional buyers through questionnaires and interviews to analyze the actual impact of purchase restriction and loan restriction policy on the buyers.My colleagues refer to the successful experience of Singapore and Hong Kong and other international real estate developed cities to find out the shortcomings of Guangzhou’s credit limit policy and draw lessons from it.This paper analyses the inherent principle and operating mechanism of the impact of the purchase and loan restriction policy on the purchase behavior,and finds out the advantages and disadvantages of the purchase restriction and loan restriction policy,so as to improve the rationality of the policy in all aspects and from multiple perspectives.In the regulation of real estate,the government needs to combine the policy of restricting purchase and lending with other policies,and give full play to the public functions of the government,mainly to guide demand,so that the policy of real estate regulation can stabilize the price of real estate,while reducing the impact on residents’ normal purchase behavior. |
