The Research On The Development Strategy Of Private Equity Golden Road Investment Management Co.,ltd.

After the restructure and recapitalization, Golden Road begins the investment inprimary and secondary market, and main the focus is not only on confined to thesecondary market. In the adjustment process, the old system can’t fulfill therequirement of new business development, and the development bottleneck is appearsgradually. Currently, the company’s development strategy is obscure. Choosing aright development strategy is very crucial. It is a key constraint to Gold Road in thefuture development.Taking the PE business development strategy of Golden Road as an example, thepaper analyzes the company’s current development background from different angles,providing a certain reference value for the determination of the development strategyof Golden Road. It offers the maximum theoretical support for the futuredevelopment of Golden Road.This paper provides theoretical support for development strategy of GoldenRoad by literature research. Meanwhile it analyzes and discusses the internal andexternal factors during the strategic planning; by literature research, theoreticalanalysis, interview and SWOT analysis, the paper further clarifies the impact of eachfactor.It puts forward optimization measures and corresponding suggestions for theimplementation of Golden Road development strategy by case analysis and SWOTanalysis in order to study and explore how to develop countermeasures of strategy inline with the Golden Road.In Chapter1, the Introduction provides background and significance of the paperand the guidance and methods on how to make the development strategy of GoldenRoad. Chapter2introduces the status and business development of Golden Road and analyzes the development problems of private equity and the company’s developmentbottleneck by a lot of data. Chapter3focuses on the analysis of internal and externalenvironment and conditions of Golden Road. It further confirms the necessity of theimplementation of PE business development strategy through SWOT analysis andinterview. Meanwhile it designs the strategic development framework. Chapter4elaborates the safeguard measure of establishing and improving the PE businessdevelopment strategy of Golden Road from the company level, the implementationlevel, and the technical level.